Free Shipping
Free Shipping
If you’re new to the world of engagement ring shapes, we’re breaking down the most iconic diamond cuts UK, weaving in a little history, name-dropping famous fans, and sharing exactly what we love (and what to watch for) in each one.
When you’re on the hunt for the engagement ring of your dreams, Diamond shape is everything. It’s not just about sparkle; it’s how the diamond reflects your personality and tells your unique story.
Think of it as that moment Carrie Bradshaw knew she’d found her pair of heals, perfect, utterly you, and impossible to forget.
The sparkle queen.
First perfected in the early twentieth century, the brilliant cut is a round diamond with fifty-eight facets designed to throw every ray of light back at you.
What we love is the timeless appeal of a brilliant cut diamond, how universally flattering it is and undeniably ultra sparkly in absolutely any light.
Because it’s in such high demand and loses more rough diamond in the cutting process, it can mean a premium price per carat, but oh, that finish.
Famous fans: Mila Kunis, Emily Blunt.
Sleek, structured and endlessly chic.
Born in the Art Deco era, the emerald cut features long step facets that create a mirrored, hall-of-mirrors effect.
What we love is its serene shimmer and how it elongates the finger, offering quiet confidence in every angle.
Because clarity is laid bare in an emerald cut, you’ll want to choose a top-quality stone to ensure maximum brilliance.
Famous fans: Beyoncé, Amal Clooney.
For the bold and rule-breakers.
Fancy cuts range from hearts to hexagons and anything in between — perfect for a ring as unique as you.
What we love is the freedom these shapes offer, letting your ring make a one-of-a-kind statement.
We love when customers choose more unusual jewellery that speaks from the soul, and for us, that’s priceless.
Famous fans: Lady Gaga.
The classic rebel.
An elongated version of the brilliant diamond cuts UK, the oval shape packs all the sparkle with a sleek silhouette.
What we love is how oval cuts look larger than their carat weight, beautifully elongate the hand and mirror the brilliance of the popular brilliant cut.
Be mindful of the “bow tie” shadow effect in lower-quality cuts — a well-cut oval, however, is pure magic.
Famous fans: Blake Lively, Hailey Bieber.
Edgy but feminine.
Since the 1970s, square princess cuts have offered sharp lines, corner facets and serious sparkle.
What we love is the perfect balance of architectural flair and light-catching brilliance.
Its pointed corners need secure settings to avoid chips, but when done right, it’s a showstopper.
Famous fans: Hilary Duff, Kate Bosworth.
A royal favourite.
Commissioned by King Louis XV to resemble his mistress’s smile, the marquise cut is long, pointed and effortlessly dramatic.
What we love is how this shape makes the finger appear longer and looks larger than its carat weight.
It’s a rarer find and requires prongs that protect its delicate tips, but that’s all part of the allure, wouldn’t you agree?
Famous fans: Catherine Zeta-Jones, Victoria Beckham.
For the “Oh, My” moments
Half oval, half marquise, the pear shape dates to the fifteenth century and still feels fresh today.
What we love is the elegance and individuality of a pear cut, and how it flatters the finger with its unique asymmetry.
The setting must be balanced to avoid any awkward tilt, but in the right design, it’s simply breathtaking.
Famous fans: Ariana Grande, Sophie Turner.
Have you chosen the perfect cut for you?
Whichever shape you fall for, your engagement ring should feel like you, a reflection of your individual journey and a promise of what’s to come. Explore our full engagement ring collection or visit us in Manchester city centre for a private viewing. It’s the best way to experience all our diamond cuts UK. After all, some things are even more magical in person.
