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Why is gold so popular?

In recent years the demand for gold has risen immensely. Strong growth of high carat gold jewellery sales in Asia has driven the market upwards, with Chinese consumers in particular displaying an insatiable appetite for this precious metal.

People in the Asian country purchased 163.7 tonnes of jewellery in the third quarter of 2013, and it’s easy to see why.

When it all began

Gold has been a status symbol for many years. The earliest decorative gold objects date back to the Egyptian era, when only the most influential members of society could acquire such prized possessions. Use of this metal dates far back beyond our comprehension.

Its undeniable beauty has been celebrated throughout time, retaining its reputation of exclusivity. Although it is now easier to get hold of, gold is still a highly regarded material that is associated with affluence.

It is this standard of luxury that leads us to use gold for only the most precious of possessions. Wedding bands and engagement rings are traditionally crafted from this divine metal to symbolise the gravity of the commitment and the grandeur behind those four little words – “will you marry me?”

Once again, it was the Egyptians who originally used gold for such occasions. Historians calculate that gold wedding rings originated circa 2800 BC, after finding the remains of ancient women with gold wire wrapped around a finger on their left hand.

The use of this beautiful metal pre dates our desire for diamonds. The first recorded use of a diamond engagement ring dates back to 1477, thousands of years after gold had cemented its status as a must-have luxury item. As the saying goes ‘diamonds are forever’, but in truth our love of gold seems more timeless. Paired together in the form of an engagement ring, this duo makes an irresistible team.

Yellow gold ring

Style and substance

Versatile and flexible, gold has been manipulated over the years to create a variety of coloured metals. Rose gold and white gold have all of the sophistication of traditional yellow gold, but are considered to hold more stylistic adaptability.

White gold in particular has become extremely popular in recent years, due to its damage-resistant properties and easy cleaning routine. Quenching the thirst for gold whilst holding the multifaceted uses of silver, white gold has become a go-to material for jewellery lovers.

Gold has its practical, political and fashionable uses, but the most constant of all three has been its presence in the world of fashion. Adapting to new trends by creating alloys has allowed gold to conquer the luxury jewellery market and hold down its place in our hearts.

Whether you’re looking for a statement necklace, subtle studs or a wondrous gold engagement ring, Hancocks will assist you in finding the perfect golden adornment for any occasion.